For this task I created a vlog where I discussed some of the media technologies I used when creating my music videos and many of their advantages. Below is the video I made talking about the different types of media I used.
For this task I will be posting some my audience feedback I received on my video. For my feedback on my final music video I wanted to poet it on multiple media platforms such as snapchat, facebook, you tube and Vimeo in order to reach a wider audience. Here are some screenshots of some comments I received from all media platforms.
Here I created a powerpoint presentation as to how effective the combination of my main product and ancillary texts are. It is important to reflect on how my artist’s star image would be shown, as well as the fact that most professional music artists use strong synergy throughout the products to create a distinctive image for themselves.
For this task I will be showing how my music video, digipak and advert was influenced by real media examples. I have made a video including directors commentary describing many of the ways I was influenced by other media examples.
After taking some feedback I changed some element of my design including, the shape of the head shots of both Sadie and Ragnar to a more modern and funky style. I also added a shadow behind both images to make the poster more three dimensional and stand out. I like the fact that I kept the image of Ragnar in black and white as it shows he is gone and the neon colour emphasises the shadows behind both Sadie and Ragnar.
Here is the mock up of my advert and here is some of the feedback I received, after reading lots of comments in my feedback I decided to alter the font of the advert swell as make it more funky bu changing the shapes from squares.
Here is the initial design I made following my flat plan almost exactly.
Here I drew a mock up of my advert poster, where I layered two pictures I had taken during filming. I decided to use the pictures from my music video to create synergy across my video, digipak and poster, so that people will recognise and understand them all. I will attempt to make my poster follow was closely to my video as possible, and after getting audience feedback I will change whatever is necessary and then justify the changes in a later post.
Print adverts provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service. Print adverts have the ability to stick in viewers’ minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness. Print adverts are cheaper than common forms of advertising such as print, radio and television.
People surfing the Internet actually spend less than 15 seconds scanning a website. But the person who subscribed to a magazine or newspaper made a conscious decision to read it. And they are more focused on your message because when the readers are scanning the pages they are not doing something else.
- Targeted Marketing
Magazines, targeted newspapers, and association newsletters all have content that is read by an audience of people who are interested in that topic. Your advertisement in that medium can reach people who want to learn more about your subject. And they are more likely to purchase your book.
You can buy a regional or local ad in national print media. When your prospects see your book featured in a national publication, they view it with more respect than it it was only featured online.
In 2015, online marketers “were confronted with anti-advertising sentiment that seemed to skyrocket… In October, 2015 13.2 million people in the U.S. used ad-blocking software tool AdBlock Plus, up about 23% from the same period in 2014. The assault on the $183 billion U.S. ad business has forced marketers, media companies and publishers to find new ways to make sure ads are seen.” (The Wall Street Journal, Dec 28, 2015, Page B1) With print media, your prospects view your ads on their terms and as part of their chosen reading material.
People who are viewing print adverts are already actively engaging in their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom. A clever poster will have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop or navigating to a website.
For this task I will be looking at advertising from the indie/pop/rock genre and highlight some conventions I will need to include in my poster. I have chosen this poster by the Arctic Monkeys. It is very simplistic, but effective. They have stuck to a very strict and simplistic and monotone colour scheme of black and white.