Final Edit

Here is my final A2 music video, There are posts below that describe and hi light the changes that were made between this final edit and my planning and pre production as well as my earlier edits. I hope you like it!

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Evaluation task 2: How effective is the combination of my main product and ancillary texts

Here I created a powerpoint presentation as to how effective the combination of my main product and ancillary texts are. It is important to reflect on how my artist’s star image would be shown, as well as the fact that most professional music artists use strong synergy throughout the products to create a distinctive image for themselves.

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Digipak advert final

After taking some feedback I changed some element of my design including, the shape of the head shots of both Sadie and Ragnar to a more modern and funky style. I also added a shadow behind both images to make the poster more three dimensional and stand out. I like the fact that I kept the image of Ragnar in black and white as it shows he is gone and the neon colour emphasises the shadows behind both Sadie and Ragnar.

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Ancillary task 3/4: Remake of an advert/flat plan

Here I drew a mock up of my advert poster, where I layered two pictures I had taken during filming. I decided to use the pictures from my music video to create synergy across my video, digipak and poster, so that people will recognise and understand them all.  I will attempt to make my poster follow was closely to my video as possible, and after getting audience feedback I will change whatever is necessary and then justify the changes in a later post.

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Ancillary task 2: Importance of a print advert

Print adverts provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service. Print adverts have the ability to stick in viewers’ minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness. Print adverts are cheaper than common forms of advertising such as print, radio and television.

  • Engagement

People surfing the Internet actually spend less than 15 seconds scanning a website. But the person who subscribed to a magazine or newspaper made a conscious decision to read it. And they are more focused on your message because when the readers are scanning the pages they are not doing something else.

  • Targeted Marketing

Magazines, targeted newspapers, and association newsletters all have content that is read by an audience of people who are interested in that topic. Your advertisement in that medium can reach people who want to learn more about your subject. And they are more likely to purchase your book.

  • Credibility

You can buy a regional or local ad in national print media. When your prospects see your book featured in a national publication, they view it with more respect than it it was only featured online.

  • Non-Intrusiveness

In 2015, online marketers “were confronted with anti-advertising sentiment that seemed to skyrocket… In October, 2015 13.2 million people in the U.S. used ad-blocking software tool AdBlock Plus, up about 23% from the same period in 2014. The assault on the $183 billion U.S. ad business has forced marketers, media companies and publishers to find new ways to make sure ads are seen.” (The Wall Street Journal, Dec 28, 2015, Page B1) With print media, your prospects view your ads on their terms and as part of their chosen reading material.

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People who are viewing print adverts are already actively engaging in their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom. A clever poster will have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop or navigating to a website.